Facebook for a Small Business

♠ Posted by Kuntal Kumar Ghosh in at 1:02 PM
Did you know that Facebook has more uses than socializing with friends and playing Fayetteville? Have you ever thought about using it to boost or promote your business? Well, believe it or not, using Facebook marketing for your small business can work wonders for your sales numbers if done correctly. We all know a vast amount of persons who basically live on Facebook, so you can only imagine how huge of a market that could be for our small business. So today we are going to explore a few creative ways that you can turn your favourite social networking website into your prime marketing solution. That’s right we are going to explore Facebook Marketing.

Importance of Facebook in a Small Business

What exactly is Facebook Marketing?
As the name suggests Facebook Marketing is boosting your business’ brand via Facebook. That is utilizing all the normal mediums and applications that would generally be used for social networking. This does not necessarily mean that you are going to abandon all the other marketing forms that you are currently utilizing; in fact, your new Facebook marketing campaign should compliment all the others.
You will have to think outside the box at all times. Do things that will make your company stand out above the rest; this is what will give you that extra edge to ease ahead of the competitors. Think of the ordinary elements that you would use to network with your friends in a social sense then convert them to suit your professional needs. Here are a few tips that should help you whether you have a company page on Facebook or if you want to promote from a personal page.

1) Consider using your cover photo as a Facebook marketing tool for your company.
Initially cover photos were used primarily for personal uses however there are now options available on company pages with a ‘Like’ button beneath it. It is often times the first aspect of your page that your potential clients will see; it would be a wise move to have it promoting your company. Ensure that you use appealing photos so that only your existing fans but also their friends and even friends of their friends will take the time out to like your page because their friend did. Here is one such example of an appealing cover photo for a Jamaican Boutique:
Immediately after viewing the cover photo you can see the name of the company as well as the fact that they are currently in the fashion and beauty sector. These two pieces of information, though small, are enough to start creating awareness of your company. Another tactic is to use cover photos that highlight any ongoing celebrity promotions and offers.

2) Ensure that the Content you share on your Page is Entertaining
Another way to boost your company using Facebook marketing is to ensure that everything you post on your page is not only informative but also entertaining and leaves the reader wanting to repost it to their own timeline or page. This form of networking is very important as the more persons that read your posts will be the more potential customers you get for your company. So search the web and try to find funny pictures, videos, quotes and other media that are related to your business; this way each time a fan of your company page sees that particular piece of media they will instantly think of your company.
So take for example, that your company is a retailer of baby cosmetics; you could consider using the following picture to show a bit of humour behind your product or service:
This picture will not only tell your company’s fan base that you offer baby oil but will also be shared multiple times across the internet due to the fact that it is unique and entertaining.
These are just 2 of the many ways there are to boost your small business on Facebook via Facebook Marketing.  There are many other methods you could utilize to boost the specific niche of the company. You can even consider creating your own creative method or tactic to raise awareness about your company and grab yourself a few extra prospects for your company.  So the next time you are on-line for you own personal networking needs, create a status or two about your company and ensure that your cover picture is not only informative and related to company or also entertaining. This will send you well on your way with your Facebook Marketing Campaign.


Hi Kuntal,
Great tips! Creating a Facebook page also can Facebook Marketing! Keep up the good work :)

You can add a few more points to this

Sponsored posts
User interaction
Best time to share
Type of posts to share for better engagement

btw Nice Post

Thanks for your suggestion @Bhavuk

Also Thanks to @Suvin for your Greetings!!

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